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Be helps to get new aviation brand off the ground…
Over 30 airlines went bust in 2009. Whilst many others had to reduce their routes, fleet and crew numbers just to survive. With spiralling fuel costs and lower demand, 2010 looks like it’s going to be just as tough — just ask BA.
Time for some help? Athena Aviation is a new consultancy designed to help airlines work smarter. Whether it is strategic thinking in a turnaround situation or grappling with the nuts and bolts of starting an airline, Athena Aviation provides a full service offer that responds to client needs. Their approach is focused, holistic, different: proven experts with management experience develop effective solutions which are results focused and practical to implement.
Athena Aviation approached us to create a powerful and compelling brand based on our expertise and proven track record in this sector. According to Athena Aviation founding partner, Sudeep Ghai; “Be was an obvious choice, having already created the award winning brands for Sama Airways and Blink Air Taxis. We needed to create a standout brand in the professional aviation services sector that would be fresh, yet clean and professional. The team at Be hit the mark and the feedback we have had has been very positive.” -
Elevating the brand
We created a distinctive and engaging brand mark, which is both full of character whilst demonstrating the professionalism and expertise of the service offer.
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A fresh approach
We developed a strong, professional and contemporary visual and verbal language. The bold symbol — which can simply be seen as two ‘A’s over-laid, but also alludes to the concept of flight and the forward thinking nature of the organisation — is used as a dynamic brand signifier.
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A clear offer
We created a clean and sophisticated web site, which could easily communicate the length and breadth of Athena Aviation’s offer to time hungry professionals.
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Contemporary communications
We designed a smart stationery suite to support the brand.
