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Latest brand refresh by Be
A brand overhaul can bring beautiful results and astounding profits, just ask Excess Baggage.
Excess Baggage is a market leader in shipping, left luggage and bag wrapping services at all major UK airports and train stations. With this under their belt it seemed a natural progression to migrate towards a more retail savvy luggage company. Having a strong foot hold in UK airports, they approached BE to develop their brand, shifting it from a service only provider to a stand-alone luggage retailer.
After injecting a breath of fresh air and clarity into the brand we set out to develop and design a complete, modern and enticing retail environment for roll out.
Since the recent completion at Terminal 5, luggage sales have rocketed and Trunki's are rolling off the shelf!
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Out with the old and in with the new
Shifting a service brand to something with much more retail appeal.

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Before and after
Working with Select Shopfitters and Blaze Neon to implement the new brand at Terminal 5 with stunning results.

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The details...
We designed a clear and interactive retail environment that strongly reflects the values and position of the brand.
