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Blink
Short haul executive air travel. Redefined. Being a start-up is never easy, but being a start-up airline and a pioneer of a completely new market is a particularly challenging task. Especially when faced with the current economic and environmentally sensitive climate.
With just a holding name, a business plan and a lot of ambition, our client asked us to create and launch an iconic, market defining brand for Europe’s first air taxi service, and set a benchmark for all future competitors to aim at.
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Blink and you’re there…
In a sector where the word ‘jet’ is ubiquitous, we created a distinctive and engaging new name based on the immediacy and simplicity of the service. The symbol represents journeys from a hub to various destinations, and the ‘spark’ of spontaneity.
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Brand hierarchy
Sub-brands were created to signify different customer offers.
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Building the personality
We designed a smart, contemporary visual and verbal language to engage with executive travellers.
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‘Tarmac envy’
In a world where status counts, it was important that we created an elegant and sophisticated livery, understated enough to fit seamlessly amongst private jets at exclusive airports, yet distinctive enough to be instantly recognisable — ensuring clients felt at ease wherever they travelled.
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A boardroom in the sky
The plane interiors are suitably stylish, but also act as a comfortable and functional working environment for business executives.
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A warm welcome
A personal welcome from a Blink pilot at the airport, your bags checked-in for you, and a car waiting to take you to the plane ensures a simple, seamless and trouble-free alternative to the stress of commercial air travel.
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Passenger comfort
On such a small aircraft, a comfortable passenger experience is crucial — an amenity kit adds a tactile dimension to the brand.
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Click and go…
An uncluttered, modern and highly user-friendly website clearly explains Blink’s time and money saving proposition to the busy and cost conscious traveller, whilst allowing flights to be easily booked online.
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A unique new service brand…
Being first to market is often a huge advantage, but it also means communications have to work harder to educate as well as sell.
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All in the detail
It’s often the small things that make the biggest difference to the quality of the experience and how a brand is perceived. We created customer engagement pieces for every part of the journey.
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Sending the right message
An elegant brand deserves and elegant stationery suite.
