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Shurgard
In a market saturated with competition all very similar to each other, potential customers make decisions based on location, price and brand personality.
A lack of a clearly defined personality and visual essence has created a schizophrenic and confused brand. The identity varies greatly from application to application causing a fragmented customer journey and failing to promote the quality offer within.
Our challenge was to strengthen their offer and clarify their communications to really help their customers navigate and use their sites.
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Strong logotype with an industrial European feel
A large number of individual elements -
a logotype with ‘red box' character, a descriptor line, a strap line, a photographic symbol and elliptical frame - creates a complex, disjointed and confused brand mark.
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Setting new standards in self-storage
A modernized and simplified logotype, keeping the red box, the most distinctive point of the current logo, with the current colour and visual style. Simplicity is the key to the strength, high visibility and iconic clarity of the logo.
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Cornerstones
The introduction of icons and a simplified logo mark means we can communicate to our customers in all languages seamlessly.
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External signage
We developed bold new fascias and external signage to increase Shurgard's high street presence.
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Signage suite
We created a powerful signage family, from awareness to wayfinding & information.
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Streamlined interiors
We designed and implemented new, more welcoming interiors, conducive to browsing and selling.
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The world of...
A new concept of integrated brand communications.
